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Hotel Booking In "Ads Aim at Shutting A-Plant" (news article, Oct. 3), a spokesman for Entergy Nuclear Northeast, the owner of Indian Point, claims that Riverkeeper is "using their dollars to push one candidate over another." To the contrary, we take no position in the New York gubernatorial race.

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Travel Agency Our ads have a single aim: to shut down this dangerous plant, which lies just 30 miles from Midtown Manhattan. Elected officials at all levels especially the governor must commit themselves to this task.

The research study also demonstrates that travel agents are increasing their reliance on GDS systems for hotel information. Nearly 90% of travel agents say that they use their GDS and GDS shopping displays as much or more today than two years ago. Travel agents also report increased use of hotel property Web sites compared to two years ago. Travel agents are less likely now to use printed hotel directories, direct mail, fax, and the phone to gather information about hotels.

Cheap Hotel Your article suggests that our ads are timed to coincide with the political season.

"The small number of terminals that do not receive GDS media are largely at agencies that have preferential hotel programs, so advertisers are only paying for impressions that have a higher likelihood to shift share and generate bookings at agencies that are unbiased with respect to hotel choice, " said Ray Cohen, CEO of TravelCLICK. "For a typical reservation worth $200 in rooms revenue (two night stay and $100 ADR), only a 0.5% response from travel agents would create a 10 times return from a GDS advertising campaign. Because GDS media allows precise targeting and travel agents are highly responsive to these ads, this type of return is readily achievable from a properly designed campaign."

Flight Booking Riverkeeper started its campaign to shut down Indian Point in the weeks after Sept. 11, 2001, and has built enormous momentum over the last year. And now we have sufficient money to run a substantial TV advertising campaign.

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Travel Agent We will continue to elevate our campaign, without regard to election cycles, until the plant is closed.

To spread this message, Road Safe America and GMAC Insurance are launching a national public safety ad campaign expected to reach upwards of 100 million Americans. The campaign features radio, print and theater ad spots, which will run in the days leading up to – and on – Drive Safer Sunday, reaching people in their homes, work places and, most importantly, while they’re traveling on the roads.

Hotel Chicago Alex Matthiessen
Executive Director, Riverkeeper
Garrison, NY

Online Booking New York Times - 10/9/2002

Topic: Nuclear

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