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Shilla inks strategic deal with Taj

Hotel Booking South Korean hotel group, The Shilla Hotels & Resorts, has formed a strategic marketing alliance with Indias Taj Hotels Resorts and Palaces.

South Koreas hotel group, The Shilla, is expanding into China where it will operate the new 5 star Shilla Suzhou. Shilla, a Samsung Group affiliate, has signed a management contract to operate the new property which opened in April 2006. room hotel is a distinctive new landmark in Suzhou beside the picturesque Jinji Lake. With six restaurants, one conference hall, nine functions room and one banquet hall accommodating up to 400, star business hotel in the city, located in a prestigious development area close to Suzhou International EXPO.

Travel Agency The two prestigious brands plan to develop cross-promotional opportunities to harness each others strengths and dominance in their respective markets.

Although travel agents have access to all of the same outlets you would use when looking to book travel, they also have access to exclusive pricing and package deals that are most times not available to the public. Your travel agent also has more leverage in helping out in situations such as hotels claiming to be booked, when in fact they may still have rooms available that are on hold for travel agents reservations. So when everyone else is telling you “No” your travel agent can help turn that to a “Yes.”

Cheap Hotel Shilla, an affiliate company to the Samsung Group and member of The Leading Hotels of the World, has two luxury 5-star properties The Shilla Seoul, in its own 23-acre private park in the heart of the capital, and its sister resort on the southern island of Jeju, The Shilla Jeju, a major venue for international conventions and exhibitions and one of Koreas most popular holiday destinations.

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Flight Booking There are 15 hotels in the Taj Luxury Hotels portfolio, which is part of the Tata Group, one of India's premier business houses.

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Travel Agent In India they include the historic The Taj Mahal Palace & Tower in Mumbai, which has just celebrated its centenary, as well as the Rambagh Palace in Jaipur, Umaid Bhawan Palace in Jodhpur and Taj Lake Palace in Udaipur.

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Hotel Chicago Hotels and resorts outside India include the Taj Exotica Resort & Spa in the Maldives, 51 Buckingham Gate in London, Taj Exotica Resort & Spa in Mauritius and The Pierre in New York.

Online Booking Under the alliance, Taj Hotels Resorts and Palaces and The Shilla Hotels will develop reciprocal and joint marketing activities that include joint participation in trade shows, sales events, culinary promotions and niche marketing programmes.

Travel Health Insurance The companies will assist each other in exchanging sales leads and conducting road shows across India and Korea. Their respective newsletters and websites will communicate news to a larger client base.

Hotel Reservation Meanwhile, Shilla is in expansionist mode, having just exported the brand beyond South Korea for the first time with the management contract to operate the new 5-star The Shilla Suzhou in China, opening in July 2006.

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