travel, hotel and booking Information

University of New England Selects LiquidMatrix for Web Site Solution

ActiveCampus Solution Integrates Data with SCT Banner to Create a Personalized Online Communications Experience for Prospective Students

BUFFALO, N.Y.--(BUSINESS WIRE)--May 24, 2004--

LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., today announced that the University of New England (UNE) of Biddeford, ME will deploy LiquidMatrix's ActiveCampus(TM) Web site e-recruiting solution to increase and enhance lifecycle relationships with prospective students.
ActiveAdmissions(TM), one of four products in the ActiveCampus suite, will enable UNE to seamlessly integrate data from SCT's Banner administrative software to create a personalized communications experience for Web site visitors. This facilitates the deployment of an integrated communications plan to enhance information exchanges with prospective students.

UNE has also contracted LiquidMatrix partner Creative Communication, who will help create content for the Web site and produce an enhanced viewbook, whose message and appearance will be consistent with the Web site. LiquidMatrix's award winning creative design team will work closely with Creative Communication to develop an engaging and unique appearance for its Web site as part of UNE's quest for integrated marketing communications.

"Partnering with LiquidMatrix is a key to achieving more targeted, personalized interaction with our prospective students," said Alan Liebrecht, Dean of Admissions and Enrollment Management at UNE. "We are committed to deploying an advanced online environment that facilitates collaboration and communication with prospective students. Our partnership with LiquidMatrix will greatly support our efforts in these important areas, and help connect us with the prospective students most likely to apply to UNE."

By taking advantage of ActiveCampus' advanced integration capabilities, information about existing prospective students stored in SCT Banner will not only be used to personalize and enhance each visitor's experience on the institution's Web site, but also provide UNE with targeted e-mail capabilities aligned with the institution's communications plan.

"We welcome the University of New England to the rapidly expanding LiquidMatrix client community, and we look forward to supporting UNE's deployment of a fully integrated marketing communications plan," said Gary Guyton, LiquidMatrix president and CEO. "ActiveCampus will play a major role in enhancing UNE's communications with prospective students, leading to a more rewarding experience for Web site visitors and a stronger applicant pool."

About LiquidMatrix Corporation

LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., provides software and services to enable colleges and universities to achieve business objectives - for example, enrollment and contributions - by communicating one-to-one with Web site visitors. The category-defining ActiveCampus(TM) software brings a myriad of critical Web services to college and university external Web sites while integrating with campus administrative systems. Personalized communications and complete content management make ActiveCampus the only total solution powering the most effective and award-winning Web sites in higher education. For more information about LiquidMatrix Corporation and the ActiveCampus product suite, call 716.847.8800 ext. 253 or e-mail sales@liquidmatrix.com.

All names, products and services mentioned are the trademarks or registered trademarks of their respective institutions.

Contacts


LiquidMatrix, Buffalo
Tricia Score, 703-227-1010
Email: txs@datatel.com

[ Comment, Edit or Article Submission ]