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MSN Continues Investments in Search With the Launch of Local Search

MSN formally welcomes Virtual Earth to the MSN Search team

REDMOND, Wash. June 20, 2005 MSN today released a beta version of a new Local Search service, enabling consumers to quickly retrieve local results from business, residential or local Web sites, often accompanied by informative maps and aerial images. This initial beta release is the first step by MSN Search toward delivering a broad local search vision, which encompasses geo-local search, mapping technologies, mobile search, local business and residential databases, and local Instant Answers related to news, events, movie times, weather and more.
MSN also announced that the Virtual Earth team will join MSN Search, bringing over 10 years of mapping and geo-location experience, allowing MSN to provide an immersive experience that enables consumers to search, navigate, explore and discover local information through the next wave of local search technology.

Hotel Booking We are deeply investing in developing world-leading local search services that precisely deliver the local information consumers care about, said Christopher Payne, corporate vice president for MSN Search at Microsoft Corp. We remain committed to continuously improving our search service, and todays MSN Local Search beta release is just the beginning. With the addition of MSN Virtual Earth, we are poised to take local search to the next level.

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Travel Agency MSN Local Search Beta Available Today

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Cheap Hotel Starting today, consumers in the United States will see a new Local category added to the MSN Search options on MSN.com. When consumers search for local information, they will receive results from city- and region-specific White Pages and Yellow Pages directory information. For example, a local search on auto mechanics could bring up listings of nearby mechanics, repair shops and towing companies.

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Flight Booking Each local search result is shown as a numbered pin on a corresponding map provided through Microsoft MapPoint Web Service, and digital aerial images are supplied by TerraServer-USA when available for a given search result. The TerraServer-USA Web site is one of the worlds largest online databases, providing access to a vast data store of maps and aerial photographs of the United States. Originating at the Microsoft Bay Area Research Center, TerraServer is operated by Microsoft as a research project for developing advanced database technology.

Since our beta launch in September 2005, our staff in China and around the world have been working diligently to introduce the concept of a pure hotel review website in China through direct marketing and through partnerships with leading local online travel websites such as Chinadotmans www.airticket.com.cn website. highlighted Mr. Anes Altai, Founder and commercial manager.

Travel Agent The new MSN Local Search functionality is an evolution of the Near Me search feature that debuted on MSN Search in February of this year and allowed consumers to receive search results tailored to a geographic location. Those interested in trying the beta of the new offering should visit http://www.msn.com.

MSN Spaces allows consumers to create personal Internet sites where they can express themselves in a variety of ways and interact with the important people in their life. The service provides people with a place to create and update a Web log, or blog, as well as share photos, music playlists and more. For example, more than 6 million photos are uploaded to the service each day, with more than 2.5 billion photos uploaded since MSN Spaces launched as a beta service in December 2004.

Hotel Chicago MSN Virtual Earth Joins MSN Search

Online Booking MSN Virtual Earth, developed by the MapPoint team, will soon offer consumers a deeply immersive local search experience, including the ability to layer multiple search results onto a single map, weather and traffic data, and even aerial photographs of some locations taken at a 45-degree angle from airplanes. Slated to debut later this year, MSN Virtual Earth is designed to enable consumers to answer the question Whats it like there? The integrated expertise of the

Travel Health Insurance MSN Search and MSN Virtual Earth teams will allow for enhanced development efforts and provide greater synergies, because mapping technologies are a strategic cornerstone to the MSN Search vision. Additional technologies and innovations will be introduced later this year.

Hotel Reservation About MSN

London Hotel Booking MSN attracts more than 400 million unique users worldwide per month. With localized versions available globally in 41 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

Discount Travel About Microsoft

Orlando Hotel Founded in 1975, Microsoft (Nasdaq MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Booking Agency Microsoft, MSN, Virtual Earth and MapPoint are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

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