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Study Reveals Leisure Travelers Migrating To Upscale Hotels

Hotel Booking Americans may be watching their vacation budgets a little more this year. But travelers also are expecting a lot more bang for their buck as Summer 2003 approaches, according to a new priceline.com survey of hotel booking trends.

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Cheap Hotel Priceline.com recently surveyed several hundred thousand hotel room requests made by its customers for travel in April and May 2003, and compared those requests to the same period a year ago. (Priceline.com is the 4th largest seller of hotel rooms on the Web, typically booking an average of 1 million hotel room nights in a quarter). Priceline.com found a significant spike in leisure traveler demand for the more luxurious hotels in its system. Almost 40 percent of all hotel requests in April/May 2003 were for 4-star, resort and 5-star hotels. That compares to approximately 32 percent in April/May 2002.

Groople, based in Denver, was created by more than 20 experienced leaders from every area of the travel industry with the goal of becoming the place for leisure group travelers to book the best, free deals. Groople serves military groups, family reunions, religious organizations and other leisure customers at www.Groople.com and through its offline agents while helping suppliers by giving consumers access to hotel inventory. Groople's automated group booking system gives travel planners the ability to plan, book and manage all aspects of their group trips online, including travel, hotel bookings and event planning, payment, tracking, registering for events, and more. Special requests and more complex needs such as booking banquet facilities, food and beverage and planning unique group activities are handled by phone with Groople's team of experienced group planners.

Flight Booking "Consumers are looking for a much better return on their travel dollar as Summer 2003 approaches," said Chris Soder, Executive Vice President of Lodging and Vacation Products for priceline.com. "They are taking advantage of the great deals that are now available at many of the higher-end properties to upgrade their vacation accommodations. This trend is encouraging news for the upscale hotels that are seeing incremental bookings from leisure travelers who are stepping up to the more luxurious properties that they might normally not be able to afford."

Based in Denver, Groople was created by more than 20 experienced leaders from every area of the travel industry with the goal of becoming the place for leisure group travelers to book the best, free deals. Groople serves military groups, family reunions, religious organizations and other leisure customers at www.Groople.com and through its offline agents while helping suppliers by giving consumers access to hotel inventory.

Travel Agent Priceline.com is the Name Your Own Price(R) hotel site where consumers pick the exact neighborhood and quality of hotel they want, then tell priceline.com what they`re willing to pay for it. Priceline.com works with its major-brand partners to find a hotel willing to accept their price for top-of-the-line accommodations. By being flexible, priceline.com customers can get their rooms at prices that are up to 40 percent less than other leading online reservation services. Priceline.com works with over 9,000 hotel properties in the U.S., Europe, Canada, Mexico, Asia and the Caribbean (which represents the most participating properties of any online hotel reservation service, according to travel research firm PhoCusWright). Priceline.com also is part-owner of Travelweb LLC, the travel distribution company also owned by Marriott International, Hilton Hotels Corporation, Hyatt Corporation, Starwood Hotels, Intercontinental Hotels Group and Pegasus Solutions, Inc.

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