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Grand Valley State University Chooses LiquidMatrix for E-Recruitment Solution

BUFFALO, NY September 07, 2004 LiquidMatrix Corp., a wholly-owned subsidiary of Datatel, Inc. today announced Grand Valley State University as their newest client. Grand Valley State University, located in Allendale, Michigan, will utilize the e-recruitment functionality of LiquidMatrixs ActiveAdmissions product and also enlist the companys creative design services.
With ActiveAdmissions, part of the ActiveCampus Suite, Grand Valley State University will be better able to increase communication with students by offering a personalized Web experience highlighting the distinct features of the institution. ActiveCampus advanced integration capabilities will allow access to rich information about prospective students stored in SCT DMS. Valuable new data supplied by prospective students collected via the Web site will be integrated into the institutions administrative IT system, where it will be used to further the recruitment process.

"We identified the need to enhance our communications with prospective students, and ActiveCampus will help us do this," said Bob Fletcher, vice provost at Grand Valley State University. "We will also be able to easily target groups to better recruit students who can benefit from the distinctive nature of Grand Valleys academic and student life programs."

"ActiveAdmissions will help Grand Valley State University meet their academic objectives," said Gary Guyton, LiquidMatrix president and CEO. "Their marketing efforts will also be greatly supported by their enhanced online presence."

About LiquidMatrix Corporation

LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., provides software and services that enable colleges and universities to communicate one-to-one with Web site visitors helping them achieve their enrollment and contributions objectives, as well other critical business goals. The category-defining ActiveCampus software brings a myriad of critical Web services to college and university external Web sites, while integrating with campus administrative systems. Personalized communications and complete content management make ActiveCampus the only total solution that powers the most effective and award-winning Web sites in higher education. For more information about the ActiveCampus product suite, contact LiquidMatrix at 716.847.8800 ext. 253 or sales@liquidmatrix.com.

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