travel, hotel and booking Information

Satisfaction Highest Among Guests Who Book Directly on a Hotels Web Site

Hotel Booking Guests who book directly on a hotel chains Web site report significantly higher satisfaction with their stay than those who make their reservations through an independent travel site, according to the J.D. Power and Associates 2004 North America Hotel Guest Satisfaction Index StudySM released today.

Book your room at one of the finest hotels Boston can offer on our web site with no booking fees and be guaranteed the lowest rate online.

Travel Agency "Consumers have become increasingly savvy in doing the research to get the best deal on a hotel stay, whether that means shopping several Web sites or by calling the hotel directly," said Linda Hirneise, partner and executive director of the hotel practice at J.D. Power and Associates. "Hotel chains are capitalizing on this by guaranteeing the lowest rates on their own sites, which pays off in higher satisfaction ratings. However, independent sites offer the convenience of allowing consumers to compare prices and amenities among a number of brands, which is still highly attractive to shoppers."

Cheap Hotel The study finds that the number of consumers who booked a hotel reservation online has increased more than 50 percent over 2003 among those who have Internet access. More than one in three (36%) guests booked their hotel reservations using the Internet in 2004up from 20 percent in 2003. Guests at extended stay hotels are the most likely to book online (43%), while economy/budget guests are least likely (33%). Overall, guests are more likely to book through the hotels Web site than an independent travel site.

How do I earn commission When you drive visitors to www.choicehotels.com from your marketing efforts, you receive a *. We offer a day referral (commission) window for users that come through your site to research hotels, and then return directly to the Choice Hotels Web site to book a reservation. And, you can earn commissions on your own stays at Choice Hotels properties if you book your rooms via our link on your Web site.

Flight Booking The study, now in its eighth year, incorporates a new index model for 2004, measuring satisfaction based on six factors (in order of importance): guest room, check-in/check-out, costs and fees, hotel facilities, food and beverage, and hotel services.M

Travel agents obtain some of their information from the same sources as online booking sites such as Orbitz and Travelocity. They also receive daily emails and faxes with new specials from resorts and hotels that may not be published on the internet. Travel agents can also call a place directly to see if they can work out other kinds of special deals for you, something an online site can’t do.

Travel Agent The study finds a strong correlation between satisfaction with the comfort of the bed, which is a key attribute of the guest room factor, and a guests likelihood to return to the same hotel.

Each time that all of the following occurs (a "Booking"), the TRAVEL AGENT is entitled to earn 50% of the commission paid by the hotel to CyberCapeTown. the TRAVEL AGENT gets a reservation confirmation for a hotel room on behalf of a guest on the CyberCapeTown.com web site; the guest stays at the hotel based on the confirmed reservation; and the reservation is not cancelled, exchanged, refunded or rebated, the hotel pays a commission to CyberCapeTown.com.

Hotel Chicago "A growing number of hotel chains are heavily marketing a good nights sleep through enhanced beds," said Hirneise. "Several companies, specifically in the luxury and upscale segments, have aggressively replaced traditional beds with pillow-top mattresses, additional pillows, a higher quality of linens and other amenities. This has paid off for brands such as The Ritz-Carlton, Westin Hotels & Resorts and W Hotels, which receive the highest ratings from guests for the comfort of the bed."

Online Booking The study also finds that the number of guests reporting a significant problem with their stay is at a four-year low across all six hotel segments. An average of 8 percent to 10 percent of hotel guests currently report a significant problem during their hotel staydown from 14 percent to 21 percent in 2003.

Travel Health Insurance "The highest levels of customer satisfaction come from problem prevention, not problem resolution," said Hirneise.

Hotel Reservation Luxury Segment

London Hotel Booking Four Seasons Hotels and Resorts returns to the highest-ranked position among luxury hotels with top ratings in five out of the six measures of guest satisfaction: check-in/check-out, guest room, food and beverage, hotel services, and costs and fees.

Discount Travel Upscale Segment

Orlando Hotel Westin Hotels & Resorts ranks highest in the upscale segment, surpassing perennial leader Embassy Suites and Hotels, which previously led the upscale segment three years in a row. Westin receives the highest ratings for the guest room and hotel facilities.

Booking Agency Mid-Scale Full Service Segment

International Travel Medical Hilton Garden Inn ranks highest in the segment for the third consecutive year, with top ratings from guests in the guest room, food and beverage, hotel services and hotel facilities.

New York Hotel Mid-Scale Limited Service Segment

Online Travel Booking Wingate Inn has become a standout in the industry due to steady improvements over the past three years. Wingate Inn ranks highest in its segment, with top ratings in check-in/check-out, guest room, food and beverage, hotel facilities, and costs and fees. Wingate Inn also achieves the third-highest overall index score in the study, following luxury brands Four Seasons Hotels and Resorts and The Ritz-Carlton.

Travel Medical Insurance Economy/Budget Segment

Miami Hotel Microtel Inns & Suites ranks highest in the economy/budget segment for the third consecutive year, with top ratings in check-in/check-out, guest room, hotel facilities, and costs and fees.

Air Deccan Booking Extended Stay Segment

Las Vegas Nevada Travel Candlewood Suites and Homewood Suites by Hilton rank highest in a tie in the extended stay segment. Candlewood Suites leads the segment in hotel services and costs and fees, while Homewood Suites receives the highest ratings in check-in/check-out, guest room, food and beverage, and hotel facilities.

Las Vegas Nv Hotel The 2004 North America Guest Satisfaction Index Study is based on responses from 29,424 guests who stayed in a hotel between December 2003 and June 2004.

Hotel Florence Booking Online  

[ Comment, Edit or Article Submission ]