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SAS targets BA's gold card holders

Hotel Booking Scandinavian Airlines (SAS) is targeting BA Executive Club Gold card members in its latest marketing campaign.

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Travel Agency From 3 April 2006 SAS will offer all BA Executive Club Gold members the opportunity to match their gold status on the SAS frequent flyer programme, EuroBonus.

Booking destination activities is a separate transaction to your flights, hotels or other bookings on this site. When you have chosen your selected travel product, a booking form automatically appears, please enter your credit card details as requested. Once you submit your booking and the product becomes confirmed, your credit card is automatically changed. Your statement will show Viator as the merchant.

Cheap Hotel SAS will automatically upgrade all travellers who hold active BA Executive Gold cards and take two return SAS Business Class trips between 3 April 2006 and 30 June 2006.

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Flight Booking Lars Ove-Filipson, SAS General Manager UK & Ireland said "We're openly targeting BA's customers and we hope to persuade them that there is a better way to travel. With SAS' full fare combinability, the introduction of one way fares and better flight frequencies, we offer a very compelling product. I look forward to welcoming BA customers onboard very soon."

The savings figure is based on an internal study comparing the price for travel for two passengers of booking a flight and hotel together using priceline.com's Vacation Packages to booking the same hotel and similar flight itinerary (same travel dates and origin and destination cities) separately on priceline.com. The Vacation Package price yielded a savings of up to $325 over the separate prices of the same hotel and similar flight itinerary.

Travel Agent Travellers who qualify for the immediatestatus upgrade can register on www.sasoffers.com/gold and receive instant EuroBonus Gold class status.

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Hotel Chicago Existing BA Executive Gold members can register as new EuroBonus members on www.sasoffers.com/gold and become an instant SAS EuroBonus Gold member, entitling them to enjoy all the benefits of SAS EuroBonus Gold membership.

Online Booking EuroBonus Gold members enjoy privileges which include access to SAS' sumptuous lounges as well as the Star Alliance Gold lounges worldwide, dedicated check-in, regular offers on bonus trips, hotel accommodation, car rental and leisure and much more.

Travel Health Insurance All SAS requires to status match' BA's frequent fliers is for members to prove that they are active BA Executive Club Gold members by submitting a recent statement along with their EuroBonus number to SAS and take two return Business Class trips on SAS between 3 April 2006 and 30 June 2006. Once EuroBonus members have registered and qualified for the EuroBonus status match they will automatically be upgraded to Gold status.

Hotel Reservation SAS operates 341 weekly flights from the UK and Ireland to Scandinavia and fly from London Heathrow, London Stansted, London City Airport, Aberdeen, Birmingham, Edinburgh, Glasgow, Newcastle, and Dublin.

London Hotel Booking The SAS status match offer comes at a time when SAS is re-launching its intercontinentalbusiness class product, complete with SAS Business Flat Bed seats, video on demand, wireless broadband, full class combinability and a dedicated 24 hour hotline.

Discount Travel SAS has solidified its position as the national flag carrier to Scandinavia by growing its UK and Irish services. During the first three months of 2006 SAS launched five brand new routes between the UK and Ireland and Scandinavia.

Orlando Hotel The new additions to the SAS Group offering include Stansted and Dublin to Helsinki, Newcastle and Aberdeen to Bergen and London City Airport to Stockholm which complements SAS existing service from London City to Copenhagen.

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