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Hotels.com appoints Doubleclick

Hotel Booking DoubleClick announced that after a four month competitive pitch it has been chosen by Hotels.com to provide technical solutions for display, paid search and affiliate advertising for its European points of sale.

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Travel Agency The worlds most visited online hotel booking site, Hotels.com offers its customers the best prices on over 25,000 hotels worldwide.

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Cheap Hotel Jonty Kelt, Product Director for DART Search at DoubleClick said: DoubleClicks mix of technology and resources are central to our business offering. We were able to offer Hotels.com a technology package to suit its multichannel requirements as well as support and resources from our teams in UK, Ireland, Germany, France, Spain and Italy. As a result we are delighted to be working with Hotels.com on a pan-European basis."

Choose your required Airport; select either room only or a hotel with parking. Enter the date you want to stay at the hotel. Enter your details, read and check the terms and conditions then move onto the payment page. When payment has been authorised you will receive an immediate online confirmation which includes details of your booking and specific information about your hotel and parking information.

Flight Booking Patrik Oqvist, Director of Marketing, Hotels.com, EMEA said: Our aim is to consistently be at the forefront of online marketing and we chose DoubleClick not only for its technology but for its total offering. As a worldwide company with a good knowledge of systems for both banner and search, DoubleClick enables us to optimise efficiency on our pan-European marketing campaigns.

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Travel Agent After a thorough review of all the leading online marketing technologies, Hotels.com decided to use DoubleClicks digital advertising products to serve display advertising across the web and manage its paid search campaigns across various engines. Hotels.com will use the following DoubleClick products to evaluate search and online advertising campaign performance:

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Hotel Chicago DoubleClick DART for Advertisers (DFA), a hosted, web based ad management and serving application for analysing online campaigns. DoubleClick DART Search, a web based solution to centrally manage, track and optimise search engine advertising across multiple search engines

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