travel, hotel and booking Information

Hotel Booking SEATTLE Oct. 5, 2004 Avenue A/Razorfish (www.aa-rf.com), the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the launch of Avenue A/Razorfish Search, a new division dedicated completely to search engine marketing (SEM). Avenue A/Razorfish Search combines the industrys largest media buyer of search, Avenue A/Razorfish, with the expertise and specialized methodologies of aQuantive-owned SEM practice eonMedia, creating the advertising industrys largest SEM firm.
Search has been paramount to the success of our clients media strategy for a number of years and a critical part of our agencys skill set, said Jeff Lanctot, vice president of media for Avenue A/Razorfish. While many other advertising agencies are choosing to out-source this important media service, we felt it was time to enhance our capabilities even further by combining all our in-house search expertise, including the resources of aQuantive-owned eonMedia, and offer advertisers a dedicated SEM practice that is unique to the industry.

Aplus.Net Introduces Search Engine Booster Aplus.Net offers service to assist businesses with search engine marketing San Diego, CA May 9 ^th, Leading web host and online presence solutions provider, Aplus.Net, today announced the launch of a brand new search marketing service, Search Engine Booster. The new service enables customers to receive expert assessment of their websites with respect to search engine optimization issues. The program is designed to help small businesses achieve optimal placements among search engine result listings and thus increase qualified website traffic.

Travel Agency Avenue A/Razorfish has been providing search expertise since the late 1990s, and today the practice makes up an estimated 25 percent of the agencys annual billings. eonMedia, which was purchased by aQuantive, Inc. in December 2003 as part of the acquisition of search technology provider GO TOAST, has exclusively focused on providing advanced SEM management services, with a focus on pay-per-click SEM, since early 2003.

SpaFinder represents the finest resort, hotel and destination spas around the world. With the Travel Marketing Program you'll receive a detailed profile on Spafinder.com with full contact information, exposure to our travel agent network, inclusion in our powerful spa search engine and more. Our Program is designed to send booking requests and reservations calls directly to your spa. 1202.

Cheap Hotel "The combination of Avenue A/Razorfish and eonMedia is further evidence of the continued growth of the search marketing industry and reflects the power of search as an effective marketing vehicle for advertisers," said David Karnstedt, senior vice president, Overture Direct Sales. "Having worked extensively with both Avenue A/Razorfish as well as eonMedia, this is an important step for aQuantive, online marketers and the industry as a whole."

"Fourth quarter electronic channel performance continues the positive trend, " said Robert Post, President and CEO for TravelCLICK. "Over the past year, there has become a new found awareness in the hotel community of the need to maintain strong presence within the GDS channel. There are several new marketing and yield management strategies that optimize point of sale presence to travel agents. Hotels taking full advantage of these techniques are experiencing significant increases in travel agent bookings."

Flight Booking Avenue A/Razorfish Search will be led by Harrison Magun, former managing director of eonMedia. Rob Wilk, director of search marketing in the New York office, will continue search efforts on behalf of clients in the East region. Avenue A/Razorfish Search clients include
JP Morgan Chase, Gateway, PeopleSoft, Danskin, Select Comfort and 1-800-FLOWERS.

The term search engine marketing, therefore, covers a lot of ground. Wherever people search the Web, whatever they search for, if you're trying to reach out to target visitors, you're undertaking search engine marketing. The goal of Search Engine Marketing (SEM) quality, targeted traffic to a Website. Lets Discuss about the primary discipline of Search Engine Marketing (SEM):

Travel Agent "We are savvy about our online marketing approach, says Monica Woo, chief marketing officer of 1-800-FLOWERS. Although we have strong internal resources and analytics, the search space is a very complex and competitive medium. We, therefore, looked for a partner that can offer a dedicated team with specialized expertise and knowledge of search engines. Avenue A/Razorfish Search has been an effective and resourceful complement to our internal team."

Tips on Search Engine Positioning (Part III) Back in July, we introduced you to the top Search Engines. Most of these are free sites and include you in their listings free of charge. This month, we introduce you to another type of search engine, Click Search Engines. click search engines allow website owners like you to bid on keywords that relate to your site. You submit your site's descriptions and titles, along with a list of keywords and you must specify how much you are willing to pay for each keyword.

Hotel Chicago Search is evolving, and sophisticated marketers are increasingly demanding that search be better integrated into their overall digital marketing strategy, said Magun, now managing director of Avenue A/Razorfish Search. Avenue A/Razorfish Search will be positioned to provide the specialized integration, sophisticated methodologies and expertise those marketers seek.

Online Booking To introduce the capabilities of the new division, Magun and Lanctot, will be presenting 5 Ways to Cut Costs and Grow Sales in Search this Thursday, October 7th at the Shop.org conference in Anaheim, Calif.

Travel Health Insurance About Avenue A/Razorfish
Avenue A/Razorfish (www.aa-rf.com) is the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, world-class creative, design and implementation of web-based systems, and integrated marketing programs. Avenue A/Razorfish operates three regions East, West and Central with offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

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