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Italian Hotels Continue to Achieve the Highest revPAR's in Europe

Hotel Booking Year-to-July 2003 figures from the Italian edition of the HotelBenchmark Survey by Deloitte & Touche reveals that despite falling occupancy levels and average room rates, Italian hoteliers still managed to achieve higher rooms revenue per available room (revPAR) than many of their European counterparts.

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Travel Agency During the first seven months of the year, the revPAR of Italian hotels stood at EUR92 - some EUR24 higher than the UK, EUR27 higher than the Netherlands and EUR48 higher than Germany. Compared to the performance of hotels across Europe as a whole, revPAR in Italy is EUR31 higher. Despite this sterling performance, the Italian hotel market has seen revPAR fall over the last seven months by almost 8 percent. In percentage terms, although this is higher than the revPAR declines experienced across Germany and Belgium, this remains lower than both the UK and the Netherlands, which have seen revPAR fall by 14.7 percent and 14.5 percent respectively.

Then to Krimml Falls, one of the highest waterfalls in Europe, before crossing the scenic Gerlos Pass to return to our hotel.

Cheap Hotel Italian hoteliers appear to have taken a tougher stance on discounting their rates, compared to other countries. Year-to-date figures show that average rates have fallen by only two percent compared to the same period last year, whilst the UK and the Netherlands have seen rates fall by 13.5 percent and 5.9 percent respectively. Unsurprisingly this means that occupancy has come under pressure, falling by 6 percent to just below the 60 percent mark.

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Flight Booking Of the six cities tracked across Italy, Turin was the only market to report any growth in revPAR during the first seven months of the year, albeit marginal at 0.2 percent. Florence, Rome and Venice experienced the largest declines in revPAR of 15.1 percent, 11.8 percent and 10.8 percent respectively. These markets, with their high dependency on leisure demand have continued to suffer from the decline in international visitor arrivals, in particular from the North American and German markets.

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