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Hotels Lead the Way in Online Travel Bookings, Study Finds

Hotels Lead the Way in Online Travel Bookings, Study Finds

Hotel Booking Consumers find it easier to book hotels online than flights, but there's still room for improvement, a study by Edmonton-based Web Mystery Shoppers International Inc. has found.

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Travel Agency At the airline booking sites studied, 37% of Web Mystery Shoppers(TM) got error messages when they tried to fill in forms, versus only 15% at the hotel sites. When asked if they would recommend the site to a friend, the average response from hotel shoppers was 4.25 on a 5 point scale (where 5 meant "definitely"), versus only 3.86 for those trying to book airplane tickets. However, 75% of air travelers versus only 59% of hotel bookers were confident that they knew what the total costs would be before starting to place their orders.

'Split Payment' On Holidays Launched For The First time Online Expedia.co.uk today becomes the first online travel agent to allow customers to split the payment on their holiday bookings in a move to give greater flexibility and choice for travellers and enabling people to travel at an affordable price. Customers booking an Expedia flight and hotel or flight, hotel and car package will be given an option to pay a deposit rather than having to find the full cost of the holiday at the time of booking, making it easier and more affordable than ever for people to let themselves go on holiday in 2006.

Cheap Hotel "Booking a hotel is easier because there aren't usually as many different options to choose from," notes Tema Frank, president of Web Mystery Shoppers International Inc. "But I was surprised to find that the airline sites are doing a better job of telling people what their plans will cost. Even business travelers do usually have a budget, so they need to know the costs to make a decision." Other frustrations for hotel bookers:

"Groople and Avis Budget Group continue to lead innovation in the industry with the launch of our group rental car product. The rapid growth in booking travel online and the size of the group travel segment is driving demand for group based travel tools, " said Mike Stacy, chief executive officer of Groople. "We have demonstrated our leadership in group hotels, breaking tool for cars, which will make their travel planning and booking much easier."

Flight Booking * Getting a long list of results with no way to sort it by price.
* Lack of maps or information about where the hotel was located relative to key tourist or business attractions.
* Not being told how much taxes or other fees would add to their total costs before they had to enter their credit card information.
* Lack of photographs of the rooms or hotels under consideration.

What happens if the hotel cannot find my booking when I arrive The first step is to contact the Reservation Manager at the hotel so that the situation can be resolved straightaway. Some hotels may have the booking under the 2nd traveler name rather than the lead name that has been used to make the booking. If the hotel is still unable to find your booking, paid accommodation voucher.

Travel Agent These 30 hotel chains and booking agency web sites were studied: Best Western Inc., Cheaprooms.com, Cheaptickets.com, Comfort Inns, Country Inns & Suites, Crowne Plaza, Days Inn, EconoLodge, Expedia.com, Fairmont Hotels, Four Seasons Hotels and Resorts, Hampton Inns, Hilton Hotels, Holiday Inn, Hotels.com, Hotwire.com, Hyatt Hotels, Marriott, Motel 6, Octopustravel.com, Orbitz.com, Priceline.com, Radisson Hotels and Resorts, Red Roof Inns, Sheraton, Super 8, Travelocity.com, Travelogia.com, Travelweb.com, and Westin Hotels.

Groople In the News Groople Selected by Bizbash as Provider for Group Travel Bookings June 1, BiZBash, the preeminent resource for the event planning industry, today announces a partnership with Groople.com, making Groople the exclusive online group travel partner for BiZBash's thousands of event professionals. BiZBash users now have Groople's group travel tools, with the unique ability to research and make group travel arrangements online. While most travel booking sites don't allow for group reservations at all, through BiZBash, hotel bookings for 5 rooms or hundreds of rooms are now simple to book and include special group rates. With an initial offering of hotels, the service will expand to offer airfare, cruise, car and rail bookings online. free number ( 4316) is available for arranging air, cruise, car and rail, as well as more complicated hotel requests.

Hotel Chicago Both the hotel bookings and airline bookings studies are available for purchase from Web Mystery Shoppers International Inc. Toll-free: 1-866-211-7027. http://www.webmysteryshoppers.com/

Online Booking Web Mystery Shoppers International Inc. helps companies increase sales and lower selling costs. By using large numbers of trained, paid testers, who work from their own computers and provide detailed, page-by-page feedback about their experience, clients get insight not only about the web site, but about differences in user perception based on variables like computer and browser systems and Internet experience.

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