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Adventure in Travel blows everyone away

Hotel Booking Adventures in Travel Expo (ATE) exploded into the travel market with its inaugural New York event attracting over 22,000 attendees over three days who visited the booths of more than 500 exhibitors and attended more than 75 informative workshops and sessions.

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Travel Agency Everyone has been overwhelmed by the success of this event, stated John Golicz CEO of Unicomm, the events organiser. The exhibitors were swamped with booth traffic, sessions were filled to capacity, and the aisles were packed with travel buyers all weekend. This show has surpassed even our expectations and clearly illustrates the enthusiasm of the industry and the public for what is an exploding travel category.

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Cheap Hotel Weve exhibited in up to eight trade shows annually for the past 13 years, and the Adventures in Travel Expo is unquestionably the best weve ever been in, exclaimed exhibitor Marie Levine, Executive Director of Shark Research Institute. Its cross-marketing exposed us to new audiences; its exciting, diverse blend of exhibitors attracted precisely the audience we wanted to reach, and the professionalism of the show staff on site, combined with the advance publicity, made it the most productive trade show for us to date.

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Flight Booking The Shark Research Institute joins a majority of exhibitors who were booking business right on site as the New York crowds clamored for information and expertise to build their next exciting holiday.

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Travel Agent The Adventures in Travel Expo opened on Friday, January 9, 2004 with an exclusive trade conference and expo day. Over 3,700 members of the trade attended the event including 458 verified members of the press. Travel agents, outfitters, tourism officials, and tour operators were drawn to the event from across the United States and internationally, stated Jim Cohen, Executive Director of Adventures in Travel Expo. The trade has realised that the hottest thing in travel right now is the trend towards more active holidays. The unquestioned and unparalleled success of this event drives that point home.

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Hotel Chicago The Adventures in Travel Expo reached worldwide visibility throughout the travel community via coverage from both regional and national U.S media, as well as media from around the globe. The ATE website exceeded a record 1.2 million hits in the week leading up to the show. Over 380 million impressions of advertising supported the show, complimented by hundreds of news stories and features, as well as television coverage from virtually every major news network.

Online Booking It is due to this overwhelming response from the travel and adventure industries and from the traveling public that organisers Unicomm have decided to expand the show into two new markets - San Francisco, November 1214, 2004 at the San Mateo Convention Center and Washington, DC, January 7-9 at The Washington Armory. Adventures in Travel Expo is filling a void within the travel community, which is evidenced by this flagship New York launch, Golicz explains. Active travel is a growth category and the show presents a perfect opportunity to bring together all facets of this exploding industry under one roof for the betterment of the industry, and were happy to take it to new markets and build upon our customers success.

Travel Health Insurance With the three shows, Adventures in Travel Expo will reach the top three most affluent of the nation's major DMAs with an after-tax average household income of $64,958 - 33% above the U.S. average. Adventures in Travel Expo events will also rank as the top three markets in proportion of adults with household incomes of $75,000 or more with the highest proportion of college-educated adults among the major DMAs. This affluent, highly educated crowd consistently ranks as some of the US top frequent travellers.

Hotel Reservation The events unique three-day format will deliver over 5,000 superior trade representatives on trade only days, joined by adventure enthusiasts and active travelers from the countrys most affluent and educated markets. Thousands of exhibitors from around the globe will participate in all three Adventures in Travel Expos in the 2004 -2005 season, with an expanded roster of attractions and sessions. All told, Adventures in Travel Expo events will attract over 50,000 consumers from the metro New York, San Francisco and Washington DC areas, representing a buying audience of adventure and travel products and services - tapping into $160 billion in annual expenditures. These highly qualified and motivated buyers are action ready and make purchases right on the show floor, providing ample evidence of the in excess 12% CAGR of the adventure travel market.

London Hotel Booking Show organisers are already fielding hundreds requests for exhibitor space and workshop sessions, and encourage all those interested to contact the show as soon as possible about booking for the coming season.

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