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Atlas Releases Atlas Rich Media 2.0

Version 2.0 further addresses the needs of agencies creative departments through a dedicated portal including enhanced features and templates; media professionals are now able to target Flash-based rich media placements by user behavior, situation and message

SEATTLE November 7, 2005 - Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today released version 2.0 of Atlas Rich Media, its integrated rich media offering.
Atlas Rich Media 2.0 further addresses the needs of both the creative and media departments within advertising agencies through an array of enhanced features, including a dedicated portal for creative agencies, an array of rich media templates with no additional Flash scripting required, and Customer Targeting capabilities.

Hotel Booking "Our goal is to develop digital marketing technologies that solve the challenges of both media and creative professionals," said Saar Safra, director of rich media, Atlas. "Atlas Rich Media 2.0 is a giant step forward as creative developers now have all the information and tools needed at their fingertips, so that they can focus on breakthrough creative concepts and great design, not technical requirements."

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Travel Agency Through one integrated and streamlined creative portal system, creative designers can author and deliver rich media advertising through a broad collection of new Atlas Rich Media templates which reduce the workload required to manage the specifications of publishers and ad sizes. Atlas Rich Media templates do not require scripting and are designed to work with Macromedias Multi-Tracking Kit, which is promoted by the Interactive Advertising Bureau. Furthermore, the new Atlas Rich Media web site (www.AtlasRichMedia.com) provides information and a showcase of creative samples.

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Cheap Hotel "Rich media advertising is an increasingly essential component of the online marketing mix. However it is extremely complicated especially for the creative design and implementation," said Jason Kelley, executive media director of Real Branding. "The new version of Atlas Rich Media addresses the needs of creative teams in a big way. Its new tools help make the cost of creating rich media units in-line with agencies expectations, save time and are a welcome addition to our rich media efforts."

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Flight Booking Additionally, the Atlas Customer Targeting engine that has been enhancing marketers online campaigns for years can now also be used to deliver Atlas Rich Media ad formats. Available targeting schemes include:

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Travel Agent * Behavioral: Segmentation based on behaviors tracked on a clients web site, browsing patterns, exposure to specific ad impressions or marketing vehicles (e.g. search, email, etc.) that have driven conversions
* Situational: Real-time targeting based on demographic variables, such as geography, gender, time/day, connection speed, technology, home or business, and domain and ISP
* Messaging: Creative testing, and direct response and branding conversion studies utilizing test and control groups to determine the effectiveness of placements

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Hotel Chicago Integrated into the Atlas Suite, Atlas Rich Media is based on the mature TopLayer technology from Ad4ever. Atlas Rich Medias primary Flash-based formats include Expanding, Floating, Streaming Video and Custom ads, which are certified and approved on the big three Internet portals AOL, MSN and Yahoo! and hundreds of other publishers.

Online Booking About Atlas
Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.

Travel Health Insurance Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver, and London. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT) and is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC.

Hotel Reservation Source: Atlas

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