travel, hotel and booking Information

50 Most-Popular Destinations for Memorial Day 2004

Priceline Travel Survey Confirms Crowds Are Likely For May 29th World War II Memorial Dedication In Washington, DC

NORWALK, Conn.--(BUSINESS WIRE)--May 25, 2004--Internet travel service priceline.com(R) (Nasdaq:PCLN) has released the results of its 2nd annual survey of the 50 most-popular destinations for Memorial Day. The survey is based on more than 30,000 actual hotel room booking requests made by priceline.com customers for the May 29-31 long weekend. Priceline.com sells hotel rooms, airline tickets, vacation packages, rental cars and cruises, often at significant discounts over other online travel services.
"We're seeing very traditional travel patterns for Memorial Day 2004 that are almost a mirror of a year ago, when gasoline was 25% cheaper," said Chris Soder, priceline.com's Executive Vice President, Lodging and Vacation Products. "People seem intent on not letting fuel costs get in the way of their Memorial Day celebrations." Mr. Soder also said that priceline.com still has plenty of money-saving travel deals available for last-minute bookings (for sample deals, see the end of this release or visit www.priceline.com).

For the second year in a row, the Las Vegas Strip area was the most requested Memorial Day destination. With the upcoming May 29th dedication of the new National World War II Memorial, Washington's White House/Downtown area was #2 on the list, up from #41 a year ago. In total, four Washington-area neighborhoods found their way on to the top 50 list (#2 White House/Downtown, ##35 Georgetown/Foggy Bottom, #40 Silver Spring and #49 Dupont Circle/Woodley Park).

Niagara Falls was back on the Memorial Day list for the 2nd straight year, with the U.S. side of the falls coming in at #11 and the Canadian side at #39. Beach areas were popular again, with spots like Virginia Beach, Myrtle Beach, Destin/Fort Walton, Key West, Hilton Head, San Diego, Santa Monica, San Juan, South Beach and Waikiki all making the top 50 list. Americans traveling internationally for Memorial Day mostly chose Canadian cities. Outside North America, London and Paris were the two international destinations to make the list. And, as expected, the Indianapolis Motor Speedway Area made its annual appearance on the Memorial Day list at #36.

Priceline.com's 50 Most-Popular Vacation Destinations for
Memorial Day are:

1 Las Vegas Strip Area
2 Washington's White House/Downtown Area
3 New York's Midtown West Area
4 New York's Upper Midtown/Central Park South Area
5 Chicago's North Michigan Avenue Area
6 New York's Upper West Side Area
7 Chicago's Loop/Grant Park Area
8 San Diego Coastal Area
9 Las Vegas' West of Strip Area
10 Miami's South Beach Area
11 Niagara Falls (U.S. side)
12 Downtown Boston/Charlestown Area
13 Montreal
14 New Orleans' French Quarter Area
15 Monterey/Pacific Grove Area
16 San Diego's Shelter Island/Point Loma Area
17 Orlando's Disney World Vicinity
18 Orlando's Universal Studios/Sea World Area
19 San Antonio's Downtown/River Walk Area
20 Baltimore's Inner Harbor Area
21 San Francisco's Union Square/Embarcadero Area
22 Waikiki South Area
23 Palm Springs' Rancho Mirage/Indian Wells Area
24 Downtown San Diego and Harbor Island Area
25 Downtown Seattle
26 Chicago's River North Area
27 New York's Midtown East Area
28 LA's Santa Monica and Marina del Rey Area
29 San Antonio West Area
30 Hilton Head Area
31 Virginia Beach Area
32 Downtown Toronto Area
33 Key West
34 Vancouver
35 Washington's Georgetown/Foggy Bottom Area
36 Indianapolis Speedway Area
37 San Francisco's Union Square West Area
38 Las Vegas' UNLV Area
39 Niagara Falls (Canadian side)
40 Silver Spring, MD
41 Paris' St. Germain/Latin Quarter Area
42 New York's Midtown South Area
43 Myrtle Beach Area
44 San Juan
45 Markham, Ontario
46 Charlotte's University Area
47 Boston's World Trade Center Area
48 London's Mayfair/Soho Area
49 Washington's Dupont Circle/Woodley Park Area
50 Destin/Ft. Walton Beach, FL Area

Priceline.com Travel Deals For Memorial Day

For full details, terms, conditions and availability, visit www.priceline.com.

Airline Tickets

Fares shown are for published-fare round-trip airline tickets, where travelers selected their specific airlines, flights and itineraries prior to purchase. Purchases were made on priceline.com for travel between May 26 and June 3, and include all taxes and fees. Future availability and pricing is subject to change.

-- Philadelphia-Palm Beach, $123.

-- Baltimore-Orlando, $135.

-- Chicago-Denver, $144.

-- Orlando-New York, $168.

-- New York-San Francisco, $224.

-- Miami-Las Vegas, $239.

-- Sacramento-New Orleans, $269.

Hotel Rooms

Hotel examples shown are for offers booked in May 2004. Hotel examples do not include taxes and fees. Future availability and pricing is subject to change.

-- Las Vegas. 2.5-star hotel from $50/night, 3-star from $60/night.

-- New York City. 3-star hotel from $110/night, 4-star from $120/night.

-- Miami. 3-star hotel from $50/night, 4-star from $58/night.

-- New Orleans. 3-star hotel from $50/night, 4-star from $80/night.

-- San Francisco. 3-star hotel from $50/night, 4-star from $85/night.

-- Seattle. 3-star hotel from $45/night, 4-star from $100/night.

Rental Cars

Rental car examples are for offers booked in May 2004 and do not include taxes and fees. Future availability and pricing is subject to change and restrictions may apply.

-- Mid-size cars from $21/day.

-- Full-size cars from $23/day.

-- SUVs from $36/day.

-- Minivans from $41/day.

Cruises

Prices are per person, double occupancy. Restrictions may apply. Future availability and pricing is subject to change.

-- Carnival Ecstasy, 4-night Baja cruise from $329 per person.

-- Carnival Legend, 8-night Eastern Caribbean cruise from $749 per person.

-- Norwegian Dawn, 7-night Florida and Bahamas cruise from $749 per person.

-- Celebrity Zenith, 7-night Bermuda cruise from $950 per person.

Vacation Packages

Package prices are per-person based on double occupancy and include round-trip airfare and hotel, all taxes and fees. All listed packages are based on availability as of May 20, 2004. Future availability and pricing is subject to change.

-- Washington, DC-Las Vegas, May 28-June 1. $568 package includes round-trip airfare and 4 nights at the 3-star Alexis Park.

-- Miami-Washington, DC, May 28-June 1. $764 package includes round-trip airfare and 4 nights in the 4-star Hotel Monaco.

-- New York-London, May 28-June 1. $832 package includes round-trip airfare and 4 nights in the 5-star Le Meridien Piccadilly.

-- Chicago-San Diego, May 28-June 1. $543 package includes round-trip airfare and 4 nights in the 3-star Red Lion Hanalei Hotel.

-- Detroit-San Francisco, May 28-June 1. $554 package includes round-trip airfare and 4 nights in the 3-star Sheraton at Fishermans Wharf.

-- St. Louis-Cancun, May 28-June 1. $884 package includes round-trip airfare and 4 nights in the Gran Melia Cancun Resort.

-- Buffalo-Miami, May 28-June 1. $906 package includes round-trip airfare and 4 nights in the Loews Miami Beach Hotel Resort.

-- San Francisco-Vancouver, May 28-June 1. $604 package includes round-trip airfare and 4 nights in the 4-star Pacific Palisades Hotel.

About Priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

Information About Forward-Looking Statements

This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, "may," "will," "should," "could," "expects," "does not currently expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "targets," or "continue," reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks; adverse changes in the Company's relationships with airlines and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system; the bankruptcy or insolvency of another major domestic airline; the effects of increased competition; systems-related failures and/or security breaches; the Company's ability to protect its intellectual property rights; losses by the Company and its licensees; final adjustments made in closing the quarter; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts


priceline.com
Brian Ek, 203-299-8167
brian.ek@priceline.com

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