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lastminute.com packages dynamic new deal with Sol Melia

Hotel Booking lastminute.com is stepping up its Spanish presence, buying out JV partner Sol Melia for 6m while signing a new deal which sees its dynamic packaging software added to solmelia.com.

Although travel agents have access to all of the same outlets you would use when looking to book travel, they also have access to exclusive pricing and package deals that are most times not available to the public. Your travel agent also has more leverage in helping out in situations such as hotels claiming to be booked, when in fact they may still have rooms available that are on hold for travel agents reservations. So when everyone else is telling you “No” your travel agent can help turn that to a “Yes.”

Travel Agency

Travel agents obtain some of their information from the same sources as online booking sites such as Orbitz and Travelocity. They also receive daily emails and faxes with new specials from resorts and hotels that may not be published on the internet. Travel agents can also call a place directly to see if they can work out other kinds of special deals for you, something an online site can’t do.

Cheap Hotel lastminute.com is taking control of Sol Melia 70% stake in lastminute.com Spain in order to integrate it with the Spanish operations of Travelprice.com, bought in a shares deal worth around 30m in July02. Travelprice sells flights and packages on the web and through a call centre and operates in France, Italy, Belgium and Spain.

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Flight Booking The other element of the deal sees Sol Melia become the first hotel company to have access to lastminute.coms dynamic packaging software. Customers going to solmelia.com to book a room will now be able to bundle the bed with a flight using Breakbuilder.

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Travel Agent lastminute.com will continue to use Sol Melia as part of its hotels offer and is planning to give the properties special pages.

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Hotel Chicago Sebastian Escarrer, vice president and CEO of Sol Melia, explained that the hotel chain is strategically focused on maximising revenue through the rationalisation of its distribution channels pointing out that online bookings in the first six months of 2003 were 261% ahead of last year.

Online Booking lastminute.coms Brent Hoberman said that integrating its Spanish businesses would allow it to aggresively target the Spanish market which is projected to grow to 1.3bn by 2005.

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