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Largest Interactive Agency for Latin America and U.S. Hispanic Markets Selects Atlas as Digital Marketing Technology Provider

Latinthre3 Chooses the Atlas Suite to Plan, Serve, Track and Measure Digital Advertising Campaigns on behalf of its global Fortune 500 clientele

SEATTLE and MIAMI September 7, 2005 - Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc.Inc. (NASDAQ: AQNT), today announced its selection by digital agency Latinthre3 (www.latin3.com), as its digital marketing technology provider. Latinthre3 is the largest interactive agency serving Latin America and U.S. Hispanic markets.
Latinthre3 provides services and solutions to Latin divisions of global corporations in Latin America and the U.S. Hispanic markets, including Dell, Microsoft and TACA Airlines among others.

Atlas integrated suite of digital marketing technologies won over our team due to its ease-of-use and robust reporting and analytics capabilities, said Matias Perel, CEO and founder of Latinthre3. Equally important to our selection of Atlas were its people. They are true partners and will play an important role in best servicing and driving results for our clients.

"Advertisers are increasingly interested both in enhancing the 30-second spot with interactivity and moving beyond it to take advantage of new media opportunities," said Stewart. "After years of focusing more on broadcast networks, they are looking more to cable for their ad buys. Cable's unique ability to address viewer preferences with interactive ads such as On Demand advertising will help ensure that operators capture a greater and greater percentage of TV ad dollars."

Latinthre3 is a tremendous agency, which has built from the ground-up a world class reputation in delivering outstanding and measurable results on behalf of many of the worlds largest marketers, said Ona Karasa, president of Atlas. Were extremely pleased to be working with them and their international advertising clients as we continue to expand the global reach of Atlas.

About Atlas

Atlas (www.atlassolutions.com) ) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.

Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver, and London. Atlas is an operating unit of aQuantive, Inc (NASDAQ: AQNT) and is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC.

About Latinthre3

Latinthre3 is the leading digital professional services firm that provides business services and solutions to the top Fortune 500 companies in Latin America, Caribbean and U.S. Hispanic markets. The company enhances the e-life of its clients customers and helps them attract, convert and retain customers while optimizing their business processes. Additional information is available from the companys corporate web site at http://www.latin3.com.

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