travel, hotel and booking Information

Travel site traffic soars

Hotel Booking Traffic to travel Web sites dropped off just after the Sept. 11 attacks, but it has since returned in a big way, with a significant spike last month, Nielsen//NetRatings said.

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Cheap Hotel Airline-backed Orbitz showed 72 percent growth in unique audience from September through January, while traffic to Travelocity rose 43 percent and Expedia recorded a 14 percent increase in visits, the Internet measurement service reported.

Travel agents obtain some of their information from the same sources as online booking sites such as Orbitz and Travelocity. They also receive daily emails and faxes with new specials from resorts and hotels that may not be published on the internet. Travel agents can also call a place directly to see if they can work out other kinds of special deals for you, something an online site can’t do.

Flight Booking American Airlines showed 20 percent more visits and Southwest Airlines` unique audience grew 17 percent.

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Travel Agent Expedia led all other travel sites in the visit count last month with nearly 10.2 million, but rival Travelocity was close behind with more than 9.4 million. Orbitz recorded nearly 7 million visits in January compared to 4 million in September, Nielsen said.

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Hotel Chicago More than 5.2 million visited the Southwest site and American`s drew 4.5 million.

Online Booking "Promotions and special sales helped the recovery, which was especially noteworthy in January, after the holidays," NetRatings chief analyst Lisa Strand said in a news release.

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