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Dame Billie calls for regional campaign

Hotel Booking The recipient of this years highest honor from the Caribbean Tourism Organization, the CTO Lifetime Achievement Award, has used her acceptance speech to make an impassioned plea for a regional campaign to promote the Caribbean as a single tourist destination.

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Travel Agency Dame Billie Miller, the Barbados foreign affairs and foreign trade minister, told an audience of over 700 persons gathered at the Waldorf=Astoria Hotel here for the CTOs Governments of the Caribbean State Ball, that a joint campaign involving the public and private sectors is critical if the tourism sector is to become more competitive.

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Cheap Hotel As I did during the years when I presided over the CTO10 years later, I still want to appeal to you.

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Flight Booking A regional advertising or promotional campaign is critical, Dame Billie, the first-ever female chair of CTO, told the gathering at the black-tie gala event.

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Travel Agent The ball is organized by the CTO each year as part of celebrations for Caribbean Week in New York to raise funds for the CTO Foundation, which provides scholarships to Caribbean nationals pursuing studies in tourism and hospitality-related areas.

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Hotel Chicago Dame Billie chided both the public and private sectors for abandoning the concept despite a highly successful regional marketing campaign in 1993, which reversed a downward trend in visitor arrivals from North America.

Online Booking The campaign was approved by CARICOM heads of government in 1992 and was funded by the public and private sectors, led by the CTO and the Caribbean Hotel Association (CHA).

Travel Health Insurance In the meantime, she said, Hawaii had copied from the Caribbean and was using it successfully.

Hotel Reservation We abandoned it, but I think we need to go back, where all the governments and it is going to require political will all the stakeholders put their money into the regional campaign to profile the Caribbean, she said. Hawaii has copied it and is promoting itself as one destination. How many of you can name five individual Hawaiian states?

London Hotel Booking In the meantime, Dame Billie assured the Caribbean tourism industry that its interests are being advanced in all regional and international trade negotiations.

Discount Travel The CARIFORUM (CARICOM and the Dominican Republic) negotiators have advocated that tourism be treated in a special manner. In this regard, the Regional Negotiating Machinery (RNM) proposed a special act on tourism be incorporated into the economic partnership agreement, which will address peculiarities of this sector, said the Barbados foreign minister.

Orlando Hotel She said the RNM collaborates closely with the CTO, the CHA and national tourism bodies, and that the CTO and the Organization of American States (OAS) have held at least six training workshops on tourism services negotiations, in addition to several other seminars and meetings.

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