travel, hotel and booking Information

Summer/Fall Airline Ticket Sale Going On At Priceline.com

Round-trip domestic flights from $75

NORWALK, Conn.--(BUSINESS WIRE)--July 15, 2004--Priceline.com(R) (Nasdaq: PCLN) is just the ticket for getting in on the latest major airlines fare sale. Priceline.com said today that it has tickets for summer and fall air travel starting at $75.
The special domestic fares are for published-price tickets, where travelers can see and choose their airlines, flight times and itineraries. To qualify for sale fares, flights must be booked by August 5, 2004. Travel must be taken between August 16 and October 29, 2004. Florida travel must be completed by September 30, 2004. A 14-day advance purchase is required. Other restrictions may apply. Fares and rules are subject to change. For full details and more fare examples, visit www.priceline.com and look for the "Major Airlines On Sale" link.

Here are just some examples of specially priced round-trip fares*

-- Nashville to Chicago $75
-- Baltimore to Raleigh $85
-- Buffalo to Orlando $105
-- Philadelphia to Tampa $105
-- Pittsburgh to Ft. Lauderdale $125
-- Akron to Ft. Lauderdale $129
-- Oakland to Philadelphia $165
-- Denver to Orlando $185
-- Baltimore to Seattle $196
-- Providence to Los Angeles $196
-- Columbus to San Diego $205
-- Seattle to Providence $205
-- Portland to Tampa $205
-- Austin to Chicago $205

* Prices include a $6.95 processing fee. Fares displayed do not include Passenger Facility Charges of up to $18 USD, Federal Excise Tax per flight segment of $3.10 USD, September 11th Security Fee of $2.50 USD per flight segment with a maximum of $5 USD per one-way and $10 per round-trip. Tickets must be purchased by August 5, 2004. A 14-day advance purchase is required. Sale fares are valid in most major markets for travel between August 16 and October 29, 2004. Sale fares for travel to or from Florida are valid for travel between August 18 and September 30, 2004. Sale fares are valid for round-trip travel only and may require a Saturday night stay. Sale fares may not be applicable to stays of longer than 30 days. Sale fares are not valid for travel on September 3 and September 6, 2004. Additional blackout dates may apply based on the airline and market chosen. Fares are nonrefundable. Seats are limited. Fares/rules are subject to change. Other restrictions may apply.

About Priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

Information About Forward-Looking Statements

This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, without limitation, "may," "will," "should," "could," "expects," "does not currently expect," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "targets," or "continue," reflecting something other than historical fact are intended to identify forward-looking statements. The following factors, among others, could cause the Company's actual results to differ materially from those described in the forward-looking statements: adverse changes in general market conditions for leisure and other travel products as the result of, among other things, terrorist attacks; adverse changes in the Company's relationships with airlines and other product and service providers including, without limitation, the withdrawal of suppliers from the priceline.com system; the bankruptcy or insolvency of another major domestic airline; the effects of increased competition; systems-related failures and/or security breaches; the Company's ability to protect its intellectual property rights; losses by the Company and its licensees; final adjustments made in closing the quarter; legal and regulatory risks and the ability to attract and retain qualified personnel. For a detailed discussion of these and other factors that could cause the Company's actual results to differ materially from those described in the forward-looking statements, please refer to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts


Press:
Priceline.com
Brian Ek, 203-299-8167
brian.ek@priceline.com

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