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Sansora Selects IDeaS as Its Revenue Optimization Solution of Choice for Users of SMART System

Technology Alliance to Focus on Offering Choice and Flexibility

Hotel Booking MINNEAPOLIS--(BUSINESS WIRE)--Aug. 16, 2004--IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry's fastest growing technology companies, announced today that Sansora International has selected IDeaS for inclusion in the Sansora CRM Alliance Program. Through this program, Sansora provides its SMART System customers with an extra measure of confidence when selecting complimentary solutions to meet their business objectives.
"Sansora has worked to establish strong partnerships with leading companies that offer best-of-the-best solutions. IDeaS Revenue Optimization is a clear representation of the type of solution we want to ensure our customers have access to," said Michael Toedt, Regional Vice President of Sansora International. "For today's hoteliers, revenue management has become mission critical for running a lucrative estate. Because IDeaS offers the premier revenue optimization product in the marketplace, it is logical to make it available to SMART System customers."

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Travel Agency "The goal of Sansora's Alliance program, to ensure both choice and availability of new technology for their SMART solution customers, is a testament to their focus on providing a meaningful level of service on an ongoing basis," said Uli Pillau, IDeaS Managing Director, EMEA. "Sansora has built a reputation for delivering comprehensive solutions tailored to their client's needs. We are delighted to have been selected as part of the recommended Sansora solution set."

In addition to more than 60, 000 hotels and six top cruise lines, Groople offers group bookings for air, car, bus and rail. In February, Groople partnered with Travelocity, allowing broader distribution of Groople group rates and inventory on Travelocity.com when users select more than 5 hotel rooms. The past year has also brought partnerships with Choice Hotels International, Cendant Hotels, Best Western and La Quinta Hotels, increasing Groople inventory and thus providing even more hotel options for groups booking through the Groople website and call center.

Cheap Hotel About Sansora International

The commissions are set at 30% of the industry standard commission received from the hotel or travel vendor on room revenue produced. The industry standard hotel commission can fluctuate depending on the size of the group, but typically is about 10% of the total room revenue. For instance, in July 2004, our average affiliate payment was $263.00 per booking. Our affiliate payments are a lot higher than most hotel reservation websites because group bookings encapsulate much more room revenue.

Flight Booking Sansora International is a technology-enabled precision marketing company built upon the practices of CRM, but reaching well beyond traditional CRM and marketing organizations.

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Travel Agent An innovative global provider of full lifecycle, customer centric solutions, Sansora integrates three distinct competencies - marketing technology, analytics, and communications - into one cohesive business offering. Through this integrated approach, Sansora maximizes the value of customer relationships, improves response rates, increases revenues, and decreases overall marketing costs.

Groople (www.groople.com), the leading online group travel booking and planning site, has partnered with Hotel Hotline (www.hotelhotline.com), an online hotel reservation site including the properties HotelHotline.com and HotelsCheap.org. Groople provides Hotel Hotline customers with the ability to search for and book group hotels that are appropriate for their group type. Groople's private label solution offers Hotel Hotline with a customized booking solution that satisfies the needs of their users. "Partnering with Groople gives Hotel Hotline access to dependable group booking technology and professional group travel customer service, " said Mike Stacy, CEO of Groople. "HotelsCheap knows the size and growth of the group market and sees Groople as the best way to tap into that market"

Hotel Chicago As part of the prestigious Schoerghuber Corporate Group (www.schoerghuber-unternehmensgruppe.de), based in Munich/Germany, Sansora's credo is commitment to quality and customer satisfaction. Coupled with the company's extensive hospitality and tourism experience, Sansora International has provided precision marketing and CRM solutions for companies worldwide.

Online Booking Sansora International is headquartered in Scottsdale, Arizona with offices in Hawaii, Boston and Munich, Germany.

Travel Health Insurance About IDeaS

Hotel Reservation Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

London Hotel Booking IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts, Wynn Las Vegas and Gaylord Entertainment properties, such as Gaylord Opryland.

Discount Travel Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

Orlando Hotel Contacts

Booking Agency
Integrated Decisions and Systems, Inc., Minneapolis
Amy Anderson, 952-698-4200
aanderson@ideas.com

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