travel, hotel and booking Information

Yahoo! Search Marketing Group Launches In The U.S.

New Site Provides One-Stop Search Marketing Resource for Businesses

Pasadena, CA -- April 18, 2005 -- Overture Services and a division of Yahoo, Inc. (Nasdaq: YHOO - News), today announced that it has completed its brand change to Yahoo! Search Marketing in the U.S. and has launched its new advertiser center
Located at http://searchmarketing.yahoo.com , the newly re-branded group brings together Yahoo!'s sponsored search offerings and listings submit products. Through Yahoo! Search Marketing, advertisers of all sizes can enjoy convenient access to the industry's most comprehensive suite of search marketing products and related products and services.

Hotel Booking In conjunction with the U.S. re-branding effort, Yahoo! Search Marketing has re-named and added several products in its suite of offerings:

Groople (www.groople.com), the leading online group travel booking and planning site, has partnered with Hotel Hotline (www.hotelhotline.com), an online hotel reservation site including the properties HotelHotline.com and HotelsCheap.org. Groople provides Hotel Hotline customers with the ability to search for and book group hotels that are appropriate for their group type. Groople's private label solution offers Hotel Hotline with a customized booking solution that satisfies the needs of their users. "Partnering with Groople gives Hotel Hotline access to dependable group booking technology and professional group travel customer service, " said Mike Stacy, CEO of Groople. "HotelsCheap knows the size and growth of the group market and sees Groople as the best way to tap into that market"

Travel Agency * Sponsored Search, formerly Precision Match, Yahoo!'s flagship search advertising product

8mong many firsts for the group market, the new technology platform enables consumers to do something that other sites haven k allowed to book travel and accommodations for more than five rooms in a single online session. Featuring more than 56, 000 hotels, including 7, time group rates, Groople is primed to become the industry largest automated solution for unmanaged group leisure travel, a market estimated at $18 billion to $24 billion. Under its hosted inventory and commission models, Groople generates group bookings niche by niche for hotels and plans to add air, car, cruise, bus and rail later this year.

Cheap Hotel * Content Match, Yahoo!'s contextual advertising listings

As group travel gurus, we take our group expertise and combine it with some technical knowhow to bring you hotel searches that are best suited for your group type. We understand that different groups have different needs in a hotel. That why we ask for your group type upfront. We use that information to deliver hotels in your search that represent the best combination of amenities, hotel class, location, and price. The hotels that appear first are the hotels best matched for your group.

Flight Booking * Local Sponsored Search, formerly Local Match, Yahoo!'s local paid search offering

"Groople and Avis Budget Group continue to lead innovation in the industry with the launch of our group rental car product. The rapid growth in booking travel online and the size of the group travel segment is driving demand for group based travel tools, " said Mike Stacy, chief executive officer of Groople. "We have demonstrated our leadership in group hotels, breaking tool for cars, which will make their travel planning and booking much easier."

Travel Agent * Search Submit Express and Search Submit Pro, formerly Site Match Self Serve and Site Match Xchange, Yahoo! Search's URL submission products

As the premier online booking resource for the $20+ billion leisure group travel market, Groople provides group rates and inventory, allowing consumers to easily plan, book and manage all group travel needs in a single setting. In addition to more than 60, 000 hotels and six major cruise lines, Groople also offers group bookings for air, car, bus and rail.

Hotel Chicago * Product Submit, the product URL submission program for listing on Yahoo! Shopping

Online Booking * Directory Submit, previously Yahoo! Express, the Yahoo! Directory submission program

Travel Health Insurance * Local Listings, business listings for Yahoo! Local search results

Hotel Reservation * Travel Submit, Yahoo's new program that allows advertisers to submit offers and deals to Yahoo! Travel through an online account

London Hotel Booking * Marketing Console, the campaign performance tracking tool for multiple online channels

Discount Travel * Search Optimizer, the bid optimization tool for improving campaign performance

Orlando Hotel Yahoo! Search Marketing's sponsored listings appear on Yahoo! and on sites participating in its distribution network, now called the Yahoo! Publisher Network.

Booking Agency "Unifying all of our search marketing and related products under one umbrella is one of many steps we will be taking to provide an easy, one-stop experience for our advertisers," said Steve Mitgang, senior vice president of product marketing, Yahoo! Search Marketing. "Over the past six months, we've introduced new product features and refined our infrastructure to make search marketing easier for our advertisers, and are very excited to continue that progress by launching our new Yahoo! Search Marketing site."

International Travel Medical Yahoo! Search Marketing's international markets will be re-branded at a later date except for Japan and Korea, where the Overture brand will be maintained.

New York Hotel About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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