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LiquidMatrix Introduces New Online Application for Higher Education Institutions

ActiveApply Provides Affordable Online Application Solution

BUFFALO, N.Y.--(BUSINESS WIRE)--June 28, 2004--LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., today announced the release of ActiveApply, a new online application solution exclusively for higher education institutions. ActiveApply is the newest addition to LiquidMatrix's flagship e-communication product suite, ActiveCampus.
ActiveApply enables institutions to enhance their recruitment strategy by providing prospective students state-of-the-art online applications directly from their existing Web sites. Utilizing ActiveCampus' core integration technology, ActiveApply offers clients dynamic online features that increase efficiencies and usability, such as: automatic e-mail generator, drop down data fields for easy population with multiple entries, secure e-commerce functionality, and management of applications and reports.

"We identified a growing need for institutions to start implementing a basic level of e-recruitment," said Gary Guyton, LiquidMatrix president and CEO. "We met the industry's need through ActiveApply, providing them with an online application, the first step of a comprehensive e-recruitment strategy."

ActiveApply can integrate directly with an institution's enterprise resource planning (ERP) solution capturing valuable data concerning prospects and pre-populating student's information helping the institution with the admissions process. ActiveApply can be hosted as an ASP model by LiquidMatrix or at the institution.

Different than other online application providers, the cost for ActiveApply is based on current full-time enrollment (FTE) of an institution and not the number of applications processed; thereby supporting the institution's strategic enrollment goals.

About LiquidMatrix Corporation

LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., provides software and services that enable colleges and universities to communicate one-on-one with Web site visitors - helping them achieve their enrollment and contributions objectives, as well other critical business goals. The category-defining ActiveCampus(TM) software brings a myriad of critical Web services to college and university external Web sites, while integrating with campus administrative systems. Personalized communications and complete content management make ActiveCampus the only total solution, powering the most effective and award-winning Web sites in higher education. For more information about LiquidMatrix Corporation and the ActiveCampus product suite, call 716.847.8800 ext. 253 or e-mail sales@liquidmatrix.com.

Contacts


Datatel, Inc.
Tricia Jo Score, 703-227-1010
txs@datatel.com

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